MKT 220 Advertising and Sales Promotion
This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion, appeals, selection of media, use of advertising, and sales promotion as a marketing tool and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application. This course is also available through the Virtual Learning Community (VLC).
Prerequisite
None
Corequisite
None
Offered
F
Contact Hours
3